There are hundreds of social media platforms out there, and more seem to pop up every single day.
But here’s the thing. Your nonprofit organization does not need to be on all of them. It doesn’t even need to be on ten of them. In fact, when your organization is still new to the big, wide world of social media, we encourage you to choose three.
That’s right: three social media platforms. Max. The only requirement? Commitment. Pick your platforms and master them. Consistency breeds trust, and you don’t want to risk abandoning a slew of platforms after one month because you don’t time for it. Create your strategy, build your systems, find and engage with your audience on a regular basis. Then you can branch out to additional platforms that make sense for your brand and your audience.
But with all of those options, how do you choose which platforms are the right ones to invest your limited resources in?